Landor Phototex has become recognised as the best most reliable and stable, printable, self adhesive fabric in the world. Undoubtedly one of the first in the market, Phototex was developed by its founder to make a fabric printable when previously this was not possible. Although there are now similar fabric products in the market feedback we have from clients confirm our pride and honour to be the “one that works” and “stays on the wall”, which we are frequently reminded of when we get calls from our customers. Adhesive and fabric is not an easy feat, and this is equally challenging when it comes to also having the right inkjet receptive coating to enable vibrant, stable and durable ink printed on the surface. Landor Phototex first became a hit shortly after its appearance in the Gadget show in November 2010 when Suzie Perry and Tony Walsh challenged each other with conventional vs digital wallpaper.
The largest challenge with the construction as well as invention of self adhesive in fabric is the nature of the fabric and its behaviour as a woven product rather than a smooth processed film. Climate, humidity, temperature can cause expansion and shrinkage of most plastic substrates un detected by the eye. Therefore to make a fabric that you can safely install onto a surface you need to have a stability and a flexibility. This is one of the key factors to the uniqueness of Landor Phototex self adhesive fabric. Most adhesives over time harden and this will in itself create air movement, bubbles and can lead to falling off the surface. This is a similar challenge facing lamination films. Our unique adhesive and ink receptive coating does not change over time. But this stability in our adhesive also is critical to the dependability of our fabric remaining stable on different surfaces as well as in different or variable environments. Flexibility is key. Just like our Liquid Lamination coatings where the key attribute and necessary characteristic is flexibility to adjust with its surrounding surface or substates, when temperature, humidity changes occur, it is essential that the adhesive has a tolerance and adaptability when these environments change. The additional exposure of Landor Phototex in its manufacturing process to extreme heat, and to extreme cold also ensures that as many imperfections are cured out of it before it is used. Both adhesive and inkjet receptive coatings need to be very flexible and this is what is done to guarantee the success of Landor Phototex.